Review: GT's Sacred Life
Covers Products: 25th Anniversary - Sacred Life
GT’s Sacred Life kombucha is a limited edition SKU created in celebration of the company’s 25th anniversary. The product features a unique formulation that’s blue in color and is packaged in a bottle that was designed just for this flavor.
When we think about the history of blue colored beverages, the majority of those that have been attempted -- whether successful (e.g. Gatorade Frost) or not (Pepsi Blue, anyone?) -- come from the other end of the spectrum in terms of health and natural ingredients.
To that end, we think that consumers who know the GT’s brand or the natural beverage set might stop and pause when they see the (bright) blue liquid inside this bottle. That could be a good thing in terms of catching the eye, but we do question whether or not this will appeal to the senses over another beverage with a more familiar color.
Regardless of the chromatic approach, the execution of what’s inside this bottle is top notch. Core ingredients include kombucha, fresh pressed ginger juice, young coconut water, and blue spirulina. The kombucha base is light and tangy, while a hefty spike of ginger juice gives the product a mild but noticeable spice. There are also notes of kiwi (used in the kombucha) and coconut water that help bind these flavors together.
Last, but certainly not least, is the blue spirulina, which is, as the name suggests, the source of the blue color. But it also adds a unique earthy note to the finish, as well as what seems like a bit of texture.
Comparing this with some of the other limited release flavors that we’ve seen from GT’s, Sacred Life is certainly a bit less fruit forward and, thanks to the spirulina, leans towards a more earthy flavor. While it’s not our first time having blue spirulina and we know that it’s recognized as a superfood, it is a little hard for our senses to get past the blue color.
On the outside, the product is packaged in a 16 oz. round glass bottle that’s the same overall shape as the rest of the GT’s family; however, the bottle has a custom look just for this flavor featuring an embossed “Flower of Life” design that’s an extension of the lotus flower that’s on all GT’s bottles. From a practical perspective, what the bran has created, which is a repeating pattern of symmetrical shapes, is definitely cool and catches the eye above and beyond its normal packaging.
The label, which is silver with metallic blue for the lettering and logo, looks the part of a limited edition, special product. Plus, the copy is simple and to the point, with “25” and “Limited Edition” being the focal points.
Overall, it’s hard to see a blue colored flavor besting GT’s other limited editions in terms of sales, but we still think that Sacred Life is a very worthy and thoughtful way to honor the company’s 25th anniversary -- while also showing that the brand is capable and comfortable with executing ideas that would likely prove extremely challenging without its depth of experience.