CORAL GABLES, Fla., May 27, 2014 /PRNewswire/ — D’USSE™, the latest innovation in Cognac, today announces the official US launch of its newest expression, D’USSE XO. This is the second introduction from D’USSE; its VSOP offering, quickly adopted by industry influencers and celebrities, helped to reinvigorate and shake up the Cognac category.
Following suit, D’USSE XO has already garnered significant buzz amongst high-profile tastemakers well before its shelf date, making its official debut front row at the 56th Annual GRAMMY® Awards and achieving accolades in prestigious spirits competitions. It earned its place as a new favorite among spirits industry elite as a finalist for the Chairman’s Trophy for its exceptional performance in F. Paul Pacult’s Ultimate Spirits Challenge®* (2014). Immediately following, The San Francisco World Spirits Competition announced that D’USSE XO was awarded a gold medal, in a year where the competition received record setting levels of entries across categories (2014).
“Following the highly successful launch of D’USSE VSOP, there is an opportunity to lead the evolution of the Cognac category even further,” said Robert Furniss-Roe, President of Bacardi North America. “Consumers are fascinated with dark spirits and care more than ever about the quality and level of craftsmanship in the brands they consume. D’USSE XO is the response to that request.”
Masterfully crafted in the cellars of the Chateau de Cognac – a home with a 200-year legacy of creating some of the world’s finest Cognacs – D’USSE XO is a unique blend of meticulously hand-selected eaux-de-vie, aged ten years or more. D’USSE XO is an uncompromising Cognac that delivers complex flavor notes of ripe blackberry and apricot, layered with hints of dark chocolate and walnut, culminating in an exceptionally balanced finish. Its bottle design is inspired by the liquid it contains; both classic and modern, and bearing the Cross of Lorraine – a symbol of honor, courage and perseverance used by the French resistance during World War II – a statement wherever it rests.
D’USSE is the creation of a passionate artist and visionary, Maitre de Chai Michel Casavecchia, whose two decades of experience as curator at the Chateau de Cognac were first put to the test in 2012 when he created D’USSE VSOP, and today, with D’USSE XO. “It is an honor to be called upon again to put my blending skills to the test, building the legacy I have put forth with the premiere expression of D’USSE,” said Casavecchia. “With each new expression comes a new opportunity to compose a complex but balanced flavor profile with subtleties to delight any palate.”
D’USSE XO is an ultra-premium spirit made from the finest eaux-de-vie and is therefore available in limited quantities only. It will be seeded via exclusive introductions to trade and cultural influencers. D’USSE XO will retail for a suggested retail price of$230 for a 750mL and will be available in key cities across the country.
*Please see the following link for a full list of results from the Ultimate Spirits Challenge: http://www.ultimate-beverage.com/the-results/2014-spirits-results/
ABOUT D’USSE® Cognac
D’USSE [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSE blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The D’USSE Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities.
For more information please visit www.DUSSE.com