The raise comes nearly one year after Willie’s launched as a joint venture between legendary musician Willie Nelson, his family and his wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing for the tie up.
Rather than signaling a death knell, the impending restrictions on hemp-derived THC drinks has spurred industry leaders to regroup, organize and take on the challenge of saving the category.
Summer seasonal flavors are on showcase in this week’s new product gallery, with limited-time sips from the likes of Zoa, Bubly, Wynk and others — but also permanent additions to rosters from HOP WTR, Poppi and Zico.
The country music star and his wellness enterprise partner Long Play, Inc. have partnered with California-based bev-alc maker JuneShine Brands to launch Willie’s Remedy+, a non-alcoholic (NA), intoxicating hemp-based “social tonic.”
San Diego-headquartered JuneShine is adding another product line to its expanding portfolio of hard kombucha, spirits-based canned cocktails and light lagers, but the latest addition is outside of the beverage-alcohol realm.
Ready-to-drink canned cocktails from JuneShine began quietly hitting store shelves in Southern California last week and officially launched March 1. The release of the spirits-based canned cocktails marks the first non-hard kombucha product launch from the San Diego-headquartered company.
