In a fast-paced world, TRIP has created a breakthrough blueprint. The female-founded brand is globally dominating the calming beverages sector, and has launched this year nationally in the U.S. TRIP’s find-your-calm movement has garnered game-changing support from celebrity investors like Ashley Graham, plus a first-of-its-kind partnership with mindfulness app, Calm. Major retail strides include earning best-seller status in its range at Sprouts, and, as of March 30, TRIP’s lightly sparkling, plant-powered drinks can be found on Target shelves nationwide.
“Calm was created to help people feel happier and healthier; TRIP is all about finding calm in everyday chaos, so this really is a perfect match,” says Michael Acton Smith, founder of Calm. “What’s more, mindful moments are valuable, no matter what inspires them, so we hope Calm’s life-changing content combined with TRIP’s transformative botanical blend brings bubbly balance to us all.”
“Our mission is to create delicious, functional drinks that not only help people relax and unwind but also support mental health in a meaningful way,” says Oliva Ferdi, co-founder of TRIP.
Strengthening TRIP’s mindfulness mission is its partnership with Calm, the #1 app helping 150 million people stress less, sleep better and live mindfully, with a growing library of celebrity endorsed digital, evidence-based mental health programs. This first-of-its-kind product collaboration features limited-edition, co-branded cans that come with a free three-month Calm premium membership (a $45 value). In the first week of the launch alone, the partnership reached 50 million people.
Recently launched in Sprouts, TRIP earned top-seller status in its innovation set within two months. Since its launch in Soho House, you can also find TRIP in major retailers like Vitamin Shoppe, GNC, Erewhon, Central Market and GoPuff. E-commerce options are also available, directly from TRIP’s website and via Amazon. Plus it bears repeating: As of March 30, TRIP is stocked across even more Target stores nationwide, taking total doors to over 40,000.
The movement has also received a Hollywood stamp of approval. “I partnered with TRIP because they’re redefining what it means to find calm,” says Ashley Graham, supermodel, entrepreneur, and investor in TRIP. “The flavor is exquisite and I love the functionality. The ingredients are elite in the perfect kind of way—they really nailed it.”
Alongside Graham, TRIP’s star-studded lineup of investors includes Rosie Huntington-Whiteley, model, actress, and entrepreneur, and Paul Wesley, actor and entrepreneur, best known for his role as Stefan Salvatore in The Vampire Diaries. Thanks to the support of its backers and a burgeoning online presence that’s propelled major viral moments, TRIP is engaging a global community and reaching customers whenever and wherever they need to find their calm.
Ferdi and her husband, Daniel Khoury, TRIP’s co-founder, were weeks away from their wedding when Khoury sustained a serious knee injury. Thanks to functional botanicals that reduced his inflammation and supported restful sleep, Khoury made a speedy recovery and was able to dance crutches-free throughout his wedding night. That inspired the husband-wife duo to launch their premium, easy-drinking beverages infused with these same natural ingredients.
Since launching five years ago, TRIP continues to deliver new and innovative, plant-powered products. TRIP’s Mindful Blend range combines Magnesium, Lion’s Mane, Ashwagandha and L-theanine—a first-of-its-kind union of botanicals that’s pure calm in ready-to-drink cans. TRIP drinks come in four delicious flavours: Elderflower Mint, Melon Cucumber, Raspberry Blossom and Peach Ginger. Plus, Blood Orange launched exclusively in Target. Each can of TRIP is 29 calories or less, with no added sugar, making it an ideal choice for health-conscious consumers who don’t want to compromise on flavor.
More than ever before, people are seeking ways to unwind that don’t involve booze. Turns out nearly half of Americans are trying to cut back on their alcohol consumption in 2025, which is a 44% increase since 2023. People also want great-tasting beverages that go beyond standard soft drinks to provide lasting health benefits. Thus, they’re turning to TRIP.
Helping 1 billion people around the world find their calm is TRIP’s ultimate goal, and it’s well within reach.
“We’re rapidly scaling, but our core mission will always remain top of mind,” says Ferdi. “We’ll always vow to offer great-tasting, health-benefiting products that help people be their best selves.”