Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Distribution: Target Touts ‘Largest Ever’ Wellness Expansion with Revamped CPG Set
Health is always at the top of mind during New Year’s resolutions. But this year, Target seems to be taking those resolutions to heart by going bigger than ever on its wellness set with a 30% assortment expansion across categories.
Sprouts ‘Mainstreams’ THC Drinks With 120-Store Launch
Sprouts Farmers Market will start selling drinks from seven hemp-derived THC brands across 120 stores in Texas and Florida on Monday.
Additional Content
Thrive Market Drops Alcohol, Bets Big on Adult NA with 100+ SKU Expansion
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut Partners With L.A. Libations; Albertsons Launch in 2026
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Scotland’s Spirits Of Virtue Builds Arkansas Facility To Scale NA Tequila, Bourbon
Scottish ANA maker Spirits of Virtue is opening a 30,000 sq. ft. facility in Arkansas, where it will make alternatives to tequila and bourbon.
Distribution: No Cap! Grows SoCal Footprint; Fruga Debuts in Sprouts
Better-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its fleet of DSD partners.
Chlorophyll Water Seeking ‘Low Seven-Figure’ Round to Scale Into Aluminum, Walmart
Functional beverage Chlorophyll Water is raising its first institutional round as it unveils an aluminum can format and prepares to enter Walmart.
Can Creatine Be The Next Big Thing In Functional Beverage?
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
Liquid Death Lands West Coast DSDs Ahead of Energy Launch
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026
BUM Energy, the RTD drink brand of fitness supplement maker RAW Nutrition, has brought on a team of seasoned liquid experts as it expands into mass and club channel retailers.
Distribution: Mateína Lands Whole Foods Exclusive Launch
The Canadian beverage company launched its 5-SKU line of 12 oz. cans at Whole Foods Market stores nationwide this week as a 90-day exclusive, marking its formal entry into U.S. retail stores.
Nine Years After Exit, Steaz’s Founders Return to Lead Turnaround
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
Spirits Distribution: Tequio and SipMargs Land New Partners, Bardstown Switches Up NY
In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
Shift Naturals Grows THC Platform with Cocktails, Kevin Love
Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.
Distribution: Super Coffee To Grow Protein+ in Kroger
Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.
Fedway to Acquire A-B Distributor Ritchie & Page in New Jersey
Wine and spirits distributor Fenway Associates is expanding operations into beer through the acquisition of independent Anheuser-Busch (A-B) distributor Ritchie & Page.