Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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The June 2026 report from Calebrate demonstrates that success is increasingly driven by distribution strategy rather than product innovation alone, with each functional beverage category following a distinct retail and geographic expansion path.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Republic National Distributing Company (RNDC) continues to sell off its territory.
![[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/05/05154452/target-expanding-hemp-beverage-sales-to-fla-tex-ill-square-crop-1-150x150.png)
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
In distribution news, Weird Tea is entering Northern California by partnering with Donaghy Sales as Cómo No targets the Northeast with S.K.I. Beer.
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Columbia Distributing has entered into a non-binding letter of intent (LOI) to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska
The Ohio-based “Fizz for Kids” brand launched in 2024 with independent accounts around the Buckeye State before expanding nationwide in 2025 with accounts like Kroger, Meijer and Harris Teeter.
Startup influencer-founded protein shot brand Pure Genius is launching nationwide into Target stores this month and online, marking the brand’s first national retail partner.
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
Leading New York City DSD distributor Big Geyser is heading into the summer season with three new signings: the first ready-to-drink launch from LMNT, sustainable bottled water brand Loonen and Beyond Meat’s recently expanded RTD Immerse protein drink line.
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
