Distribution

Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.

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Milo’s Aims to Control the Chilled Category

Lemonade and sweet tea brand Milo’s is building toward a goal of $1 billion in retail sales by investing across production, distribution and innovation.

Pricklee Rebrands as Natural Hydration Drink, Raises $2M

After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.

Hy.Q Begins ‘Big Push’ in Retail with LA Distributing Partnership

Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.

Distribution: Protein Pop Pushes into Costco with Plus Line

Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.

Dora’s Naturals Adds Philly Distribution

New York-based powerhouse distributor Dora’s Naturals is expanding south to Philadelphia, the company’s first push outside the tri-state area.

Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser

Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.