Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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The June 2026 report from Calebrate demonstrates that success is increasingly driven by distribution strategy rather than product innovation alone, with each functional beverage category following a distinct retail and geographic expansion path.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Last year, Blue Cloud’s bev-alc crossover portfolio of Hard MTN Dew and Lipton Hard Iced Tea grew revenue 30%, as the new business model takes hold.
The clear protein line launched as a DTC and TikTok Shop exclusive earlier this year, but now is making its brick-and-mortar debut in Target, introducing a chain-exclusive flavor called Golden Whip with the expansion.
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Non-alc beverage platform Boisson is serving as the exclusive launch partner for Gut Feeling, a new botanical herbal drink brand developed by Austrian natural wine estate Gut Oggau.
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Swig, the Utah-based quick service restaurant concept that popularized the dirty soda trend, is on pace for record growth this year as the 16-year-old company expands its national presence with nearly 150 locations.
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Southern Glazer’s Wine & Spirits announced its acquisition of Anheuser-Busch InBev’s assets of Eagle Rock Distributing Co. in Colorado.
Fun Times Soda Pop, a nostalgia-inspired soda brand co-founded by television personality Rutledge Wood, is expanding its footprint with new DSD partnerships in Chicago and New York.
Hemp THC beverage producer Woodstock Goods is teaming with Craft & Art Wine & Spirits, a sales and operation company helping to scale beverage brands.
Breakthru Beverage Group, one of the largest beverage wholesalers in the U.S., is entering intoxicating hemp drink distribution.
Lemonade and sweet tea brand Milo’s is building toward a goal of $1 billion in retail sales by investing across production, distribution and innovation.
After five years in business and hot off raising a $2 million seed round, Pricklee has rebranded its offerings and repositioned itself from a cactus water to a “natural hydration” drink as it seeks to scale national distribution and become more competitive in mainstream channels.
