Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
Hemp’s Suppliers, Distributors Face ‘Hurry-Up-and-Wait’ Moment
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
Distribution Roundup: Huxley Goes National, Dutch Bros. Blasts Off
This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.
Lance Collins’ Accelerator Revs Back Up as Independent Brand
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.
RNDC Layoffs Continue Following Major Supplier Losses
After laying off more than 1,700 employees as it shuttered operations in California last year, Republic National Distributing Company (RNDC) is making further cuts across the country.
Oodles Of Doodles Kids’ Drink Returns To U.S. With Spongebob Deal
Kids flavored water brand Oodles of Doodles has returned to the U.S. with a SpongeBob deal after a 2024 soft launch faced supply issues.
Distribution: Costa Rican Kombucha In SoCal, Luna Bay Deepens Hotel Footprint
In distribution news, a Costa Rican kombucha brand comes to Southern California and Luna Bay expands its on-premise network in hotels.
Vermont THC Drink Maker Plots Future With Adaptogens
Initially founded as a CBD brand nine years ago, Upstate Elevator has expanded into adaptogen-infused, intoxicating hemp drinks.
Distribution: The Zero Proof Hits Target
Online retailer and distributor The Zero Proof is the latest adult non-alc beverage purveyor to partner with Target, announcing last week a national retail launch in the mass retail chain with a curated selection of NA wines and mocktails.
PHX Builds On Multi-Functionality Message, Expands Footprint
Energy drink PHX is expanding its distribution footprint with 14 new regions as it builds momentum around its multifunctional benefits.
Mizkan Corners Cocktails by Merging Zing Zang, Angostura Into New Unit
Mizkan America is merging mixer maker Zing Zang and legacy bitters brand Angostura into the same in-house unit as part of a strategy to grow its “Inspired Mixology” business and position the business as a category leader in cocktail mixes.
Heywell Preps for Scale with New Partnerships, Debuts Refreshed Look
Functional beverage maker Heywell is debuting a brand makeover as it dials in on retail expansion this year via two new strategic partnerships with BeyondBrands and Presence Marketing.
Distribution: Uncle Arnie’s Expands In Texas, Target Takes On Recoup
New beverage distribution gains include Uncle Arnie’s THC drinks in Specs, Wet Hydration dips into The Vitamin Shoppe and more gut health drinks for Target.
Minor Figures Relaunches Lattes In Multiserve Format
Oat milk producer Minor Figures is frothing back into ready-to-drink lattes with a multiserve format as the brand targets retail expansion.
Texas Drink Makers Emphasize Gut Health At Winter FancyFaire
Founders’ faith in the gut-health beverage trend showed no sign of slowing at the Specialty Food Association’s Winter FancyFair this week. From live-culture water kefirs to the expanding set of…