Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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The June 2026 report from Calebrate demonstrates that success is increasingly driven by distribution strategy rather than product innovation alone, with each functional beverage category following a distinct retail and geographic expansion path.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Costa Rica-based Kombucha Culture is scaling into the U.S. after building its brand in its home country over the last decade.
Famous for its flagship cold brews, Chameleon Coffee is testing out a new coffee style with the launch of its functional Flash Brew RTD line in all Erewhon stores this month.
Los Angeles-based hydration beverage brand Hy.Q is looking to make a “big push” in its backyard this year, partnering with Los Angeles Distributing Company (LAD) as founder and CEO Rick Mochulsky aims to raise awareness and drive trial for the year-old startup.
Rise Wellness is extending its Protein Pop line with Protein Pop Plus, launching in 607 Costco locations across the country this month; Better-for-you brand Zevia has unveiled upgraded packaging across its product lines, with new flavors rolling out into Walmart.
After a hot start in sparkling, Nixie knows where it's going next.
New York-based powerhouse distributor Dora’s Naturals is expanding south to Philadelphia, the company’s first push outside the tri-state area.
Adult-focused energy drink Mocean is in motion, now offering wholesale availability through Faire for independent retail accounts across North America.
Patrick Mahomes-backed functional beverage maker Throne Sport Coffee is ready to build its kingdom in New York, announcing a $10 million funding round and partnering with DSD house Big Geyser for a major push into the NYC metro market this year.
Suppliers and beverage distributors are hedging their exposure amid an uncertain future for intoxicating hemp.
This week, natural energy drink Huxley lands its first national brick-and-mortar retail partner, while Dutch Bros. expands its RTDs.
On its drive to win in the better-for-you energy drink market, Accelerator Active Energy has hit a number of speed bumps. But today, under the stewardship of founder Lance Collins, the brand is revving the engine and setting off for growth.
After laying off more than 1,700 employees as it shuttered operations in California last year, Republic National Distributing Company (RNDC) is making further cuts across the country.
Kids flavored water brand Oodles of Doodles has returned to the U.S. with a SpongeBob deal after a 2024 soft launch faced supply issues.
In distribution news, a Costa Rican kombucha brand comes to Southern California and Luna Bay expands its on-premise network in hotels.
