Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
Can Creatine Be The Next Big Thing In Functional Beverage?
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
Liquid Death Lands West Coast DSDs Ahead of Energy Launch
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
BUM Energy Expands Sales Team Ahead of Walmart, Target Rollouts in 2026
BUM Energy, the RTD drink brand of fitness supplement maker RAW Nutrition, has brought on a team of seasoned liquid experts as it expands into mass and club channel retailers.
Distribution: Mateína Lands Whole Foods Exclusive Launch
The Canadian beverage company launched its 5-SKU line of 12 oz. cans at Whole Foods Market stores nationwide this week as a 90-day exclusive, marking its formal entry into U.S. retail stores.
Nine Years After Exit, Steaz’s Founders Return to Lead Turnaround
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
Spirits Distribution: Tequio and SipMargs Land New Partners, Bardstown Switches Up NY
In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
Shift Naturals Grows THC Platform with Cocktails, Kevin Love
Hemp THC products startup Shift Naturals is freshly funded and ready for showtime, with NBA star Kevin Love now backing the business and promoting its DownShift sparkling waters, gummies and its latest innovation: ready-to-drink Shift Cocktails.
Distribution: Super Coffee To Grow Protein+ in Kroger
Super Coffee is finding a refreshed avenue for growth with its functional Protein+ line, which will roll out into all Kroger divisions nationwide in January; Cactus water brand Caliwater is deepening its on-premise restaurant business.
Fedway to Acquire A-B Distributor Ritchie & Page in New Jersey
Wine and spirits distributor Fenway Associates is expanding operations into beer through the acquisition of independent Anheuser-Busch (A-B) distributor Ritchie & Page.
Clean Cause Raises $2.3M, Reaches Profitability
Yerba mate brand Clean Cause has converted $2.3 million to equity after raising the amount as a convertible note from previous investors last September.
Drink Weird Aims to Expand Yerba Mate’s C-Store Presence
Since its founding in 2021, Drink Weird has prided itself on its unique, outsider brand identity. But can that approach now help the company solidify yerba mate’s place in convenience stores?
RNDC CEO Bob Hendrickson has Died
Robert Hendrickson, interim CEO and president of Republic National Distributing Company (RNDC), has died. The news was first made public today by the Wine & Spirits Wholesalers of America (WSWA).
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
Distribution: Cure Hydration Enters Ulta Beauty, Spotlighting Beauty-from-Within
Cure Hydration is rolling out its hydrating electrolyte drink mixes to Ulta Beauty, marking a major milestone for the brand and the broader beauty-from-within category.