Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Distribution
Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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Featured Distribution Content
Sol-ti Bets on Foodservice Expansion With Key Hires, Multifunctional Shots
Functional wellness shot and cold-pressed juice brand Sol-ti has hired experienced beverage industry operators to help expand its retail footprint.
Distribution: Hiyo Goes National with Target
Non-alcoholic social tonic maker Hiyo is rolling out to nearly 2,000 Target stores nationwide, according to the brand, as well as online via Target.com.
Additional Content
One Year In, KEY Energy Tweaks ‘A Thousand Little Things’ As It Grows
In the year since launching, Key Energy has evolved its marketing approach, flavor, packaging and fundraising strategies as it grows.
Target Begins THC Beverage Sales; ‘Monumental Day For The Category’
Target has stocked the shelves of 10 stores in the Twin Cities region with intoxicating hemp drinks from ten different brands, marking a potentially seismic shift in distribution for the category.
Liquid Death Partners with Big Geyser for NYC Distribution
Liquid Death has signed with the Big one. The beverage brand has entered an exclusive, long term distribution agreement with New York metro area DSD house Big Geyser.
Distribution: Equator Coffees Expands Retail Footprint Wide and Fast
California roaster Equator Coffees is rolling its single and multiserve cold brews out to over 1,500 retail stores across the country, going chainwide in Whole Foods and Sprouts with an additional 476 Kroger banner locations on the docket.
Trip Reveals New Flavor, Format & Hire As Brand Crosses Sales Milestone
Relaxtion drink Trip is making good on its goal for US expansion in 2025, announcing today the release of a new flavor and distribution, as well as a hiring of Abby Redick as SVP of Sales.
Tractor Beverage Partners With AEG For ‘Exclusive Rights’ At US Venues
Tractor Beverage is expanding its reach in the on-premise through a new multi-year alliance with live entertainment giants AEG that grants Tractor “exclusive rights across key beverage categories” at music venues owned and operated by AEG nationwide.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Distribution: HappyPop Makes National Debut in Sprouts
Mood-boosting functional beverage brand HappyPop is making its nationwide retail debut at Sprouts Farmers Market stores this month. The launch includes two new flavors, Wonder Berry and Cheery Cherry.
Waku Tea Raising $1.5M Seed, As Brand Hits Retail ‘Inflection Point’
Prebiotic drink brand Waku Tea is closing a $1.5 million seed round by the end of the year, backed by the venture arm of Beckett Industries.
Delta Beverages Unveils Refresh, Targets C-Stores for Hemp THC Growth
Delta Beverages unveiled a new visual identity and a marketing campaign that seek to “humanize” the brand while eliminating the stigma often associated with cannabis use.
Spirits Distribution: New RTDs Hit Whole Foods; Southern Picks Up Pizza Vodka
Distribution shakeups this fall include several new portfolio additions for Southern Glazer's Wine & Spirits (SGWS) and Anheuser-Busch (A-B) distributors, a few ready-to-drink (RTD) brands hitting major retailers, plus an interesting on-premise partnership for Elizabeth Banks’s canned wine.
Distribution: Edibles.com Goes Nationwide
Edibles.com is now serving the entire country– or wherever THC is legal, at least. The DTC ecommerce platform for hemp-derived THC products announced today it is now selling to consumers nationwide.
Distribution: Odwalla Returns to the Golden State Under Grupo Jumex
Now under the stewardship of Mexican beverage producer Grupo Jumex, fresh juice brand Odwalla is making its much-anticipated return to the Golden State.
Cove Soda Teams With KDP For Canada Distribution
Halifax-based Cove Soda has signed an exclusive agreement with Keurig Dr Pepper (KDP) Canada to lead national sales, distribution and omni-marketing execution for its line of probiotic sodas in 12 oz. cans.