Read the latest beverage industry news and insights relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between beverage brands and distributors, the latest industry news and analysis provide context and best practices within a complex beverage distribution network.
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The June 2026 report from Calebrate demonstrates that success is increasingly driven by distribution strategy rather than product innovation alone, with each functional beverage category following a distinct retail and geographic expansion path.
In beverage distribution news, sports drink Coco5 hits World Cup cities' airports and smartwater enters PVOLVE fitness studios.
BRĒZ is trying to reposition itself for long-term growth and adjust its strategy to shifting regulatory demands after a challenging 2025.
Non-alcoholic beverage sales were “healthy but modestly decelerated” during the two-week period ending December 13.
Fresh off a launch into clear whey protein soda, Barebells has unveiled its three-SKU line of ultra-filtered protein Milk Drinks.
In recent distribution news, energy drink makers are capitalizing on demand in convenience, conventional grocery and airport channels.
The online grocery retailer announced today it is adding more than 100 SKUs across 20 brands to its adult non-alcoholic beverage set, while simultaneously dropping all of its existing alcoholic offerings.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Scottish ANA maker Spirits of Virtue is opening a 30,000 sq. ft. facility in Arkansas, where it will make alternatives to tequila and bourbon.
Better-for-you soda brand No Cap (stylized as NO CAP! Soda Pop) has added SoCal distributors John Lenore & Co. and various Anheuser-Busch InBev houses to its fleet of DSD partners.
Functional beverage Chlorophyll Water is raising its first institutional round as it unveils an aluminum can format and prepares to enter Walmart.
Creatine is quickly becoming the next big functional beverage ingredient thanks to innovation in micro-encapsulation technology.
The new agreements add Sunset Distributing – a subsidiary of Hand Family Companies covering the Southern California market – as well as Pacific Northwest houses The Odom Corporation, Bigfoot Beverages and Summit Beverage Distribution Co.
BUM Energy, the RTD drink brand of fitness supplement maker RAW Nutrition, has brought on a team of seasoned liquid experts as it expands into mass and club channel retailers.
The Canadian beverage company launched its 5-SKU line of 12 oz. cans at Whole Foods Market stores nationwide this week as a 90-day exclusive, marking its formal entry into U.S. retail stores.
After years of declining sales and a retreading footprint, Steaz owner Nova Naturals, a subsidiary of Novamex, has brought on the organic iced tea brand’s original leaders to bring the brand back to a positive growth trajectory.
In this month’s distribution moves, Tequila ready-to-drink brands (RTD) Tequio and SipMargs expand with major partners, Bardstown Bourbon makes moves in New York, and Archer Roose flies into a major travel channel.
