Barebells Launches Protein Soda As Category Expands
Bar brand Barebells showed off its move into beverages with Protein Soda at last week's NACS show, as other brands also joined the fast-growing category.
Innovation
Featured Innovation Content
Modern Iced Tea Brands Look To Flavor, Packaging To Enter C-Stores
Emerging iced tea brands showed off convenience-oriented flavors and packaging innovations as they expand and modernize the c-store set.
South Africa’s Pura Makes Play for U.S. with Soda, Kids Drink Launches
As the soda category reshapes itself under the influence of new better-for-you brands, South African soda and kids beverage producer Pura is seeking a slice of the pie in America.
Additional Content
Michael B. Jordan Co-Founds New Sea Moss Beverage With Dr Smood
New York-based startup Moss has a new celebrity face behind its vibrantly colored bottles, this morning unveiling Black Panther and Creed star Michael B. Jordan as its co-founder.
Oatly Launches Two New Plant Milks, Seeks to “Go Deeper with Existing Customers”
After several years focused primarily on innovating in the food space, Swedish plant-based products maker Oatly is getting back to basics with two new oat milk launches: Unsweetened Oatmilk and Super Basic Oatmilk.
BevNET Live 2023: The Data Behind Disruption
In this numbers-heavy video from BevNET Live Winter 2023, Scott Dicker, market insights director at SPINS, offers insight into what is currently driving disruption in the beverage industry.
Snoop Dogg Bursts Into Cannabis Beverages With ‘Death Row’ Drink
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
Coca-Cola’s Red Tree Beverages Brings More Juice To Bev-Alc Category with Minute Maid Spiked
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
ROAR Organics Prioritizes RTDs, Marketing Spend With New $6M
ROAR Organics added a new $6 million investment tranche to the $10 million had raised thus far this year. The new capital is expected to go towards marketing by re-upping its promotional partnerships and building on the success of its RTD beverage and the relaunch of powders.
BevNET Live Recap: Identifying Disruption and the State of M&A
BevNET Live Winter 2023's second day of programming featured presentations on disruption, non-alcoholic alternatives, M&A opportunities, and more.
Chamberlain Coffee Launches Oat Milk Latte Line
After launching its first RTD products this spring, Chamberlain Coffee, the influencer-powered brand created by social media star Emma Chamberlain, is adding two new oat milk-based offerings to compliment its existing almond and coconut milk-based lattes.
Beliv Bursts into Gut Health Soda Segment with Mighty Pop
Latin American CPG portfolio company Beliv is continuing its U.S. expansion, this time with a new in-house brand targeting the emerging functional soda category: Mighty Pop.
Humanitea Makes Mission, Sustainability Its Focus in Growing Tea Set
After acquiring the small startup brand in 2020, the owners of RTD tea maker Humanitea are getting ready to pour gas in the tank, beginning with a slate of three new flavor innovations.
Raise the Dead: Weird Beverages Teams With Legendary Band
Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.
Analysis: Supply Side West Recap With Joshua Schall
CPG consultant and BevNET contributor Joshua Schall unpacked his insights and takeaways from Supply Side West, including why Cognazin may have broken out from the pack of brain-boosting ingredients, why fighting against caffeine is likely a losing battle and what's in the future for sweeteners.
NOOMA Prioritizes Function In Packaging Refresh
Sports and energy drink maker NOOMA has refreshed its packaging for the first time in the brand’s nearly 10 year run as it drills down on functionality and focuses brand-building in ecommerce channels.
Brain-Boosting Brand Evermind Raises $1.3M, Launches Online Sales
After closing a $1.3 million funding round, functional beverage startup Evermind is thinking big as it launches online direct-to-consumer sales. Based in Pennsylvania, Evermind produces a line of plant-based “cognitive elixirs” intended to support brain function and mental energy.