BevNET Live Summer 2024: Inside Gopuff's Beverage Strategy

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Gopuff is the leader in rapid retail delivery, serving more than 600 cities. What are they looking for from beverage companies, and how can brands use this channel to grow?

About Max Crowley:
As the Vice President of Merchandising at Gopuff, Max Crowley is responsible for overseeing the strategy and execution of product assortment, promotions, pricing, and digital placement to drive sales and provide a relevant, compelling assortment for customers. Max has extensive experience in creating, launching, and scaling startups. He joined Gopuff in 2020 following the acquisition of Bandit, a mobile-app-only coffee shop concept he co-founded. Under his leadership as CEO, Bandit, which integrated technology into the coffee retail experience, grew its presence in New York City before expanding to Austin, Texas. Prior to Bandit, Max spent seven years at Uber, starting as the 25th employee in 2011. He played a pivotal role in establishing Uber's operations in Chicago, the company's fourth market, and subsequently launched and led Uber for Business, which evolved into a significant division for the company.