Anheuser-Busch InBev Goes Beyond Beer

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In this video from BevNET Live Winter 2018, Randy Ornstein describes how Teavana and Hiball/Alta Palla fit into A-B InBev’s non-alcoholic strategy, including both the challenges and opportunities in getting consumers to trade slightly higher prices for premium products. He also discussed lessons from his business experience, highlighting the importance of owning a product’s specific need state and seizing the advantage of having a differentiated product.

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