Mike Messersmith of Oatly Livestream Studio Interview at BevNET Live Winter 2018

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Mike Messersmith, GM of oat milk maker Oatly, stops by the Livestream Studio to discuss the brand, how it stand out in the plant-based food and beverage category and how it educates consumers on what oat milk is. Messersmith also discusses how creating a powerful first hand experience with a brand leads to strong sticking power and how Oatly approaches introducing consumers to a new and possibly unfamiliar product.