Beverage School: Crafting Success: Navigating Regulatory Pathways and Marketing Strategies for Beverages

Whether you're launching a new line of health drinks, looking to expand your beverage selections, or entering the competitive market of sparkling waters, understanding the nuanced landscape of regulations and marketing is essential. Join us in "Crafting Success" where industry experts will unveil the complexities of legal and regulatory compliance while intertwining smart, effective marketing strategies designed to quench the market's thirst. This session will feature a presentation from legal experts, ensuring that your beverage not only meets legal benchmarks but also captures the imaginations and tastes of consumers while managing your litigation risks. Dive into the core elements of labeling, health claim substantiation, and ingredient approval processes that determine your product's viability in the marketplace. Participants will leave equipped with the necessary toolkit to navigate innovation, branding, and compliance for the beverage industry. With a clear understanding of how to harmonize adherence to regulations with innovative marketing tactics, your beverage business can pour its way into success.

Featuring Emily Lyons - Partner, Husch Blackwell & Megan Beebe - Senior Associate, Husch Blackwell.