Beverage School Summer 2025: Brand Design That Wins On Shelf


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Developing a memorable brand and getting a great product package on shelf quickly, efficiently, and without breaking the bank is one of the greatest challenges facing beverage brands. During this presentation Voicebox will share valuable brand design do's and don'ts – insights developed over two decades designing brands and packaging systems for clients ranging from some of America's most recognizable beverage brands to innovative category disruptors. Attendees will walk away with a proven brand design process to achieve speed-to-market with a brand that captures attention, inspires interest and trial, and drives repeat purchase.

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