BevNET Live Summer 2023: Functional Beverage or Drinkable Supplement Mapping the Path to Placement in Whole Foods
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How should brands navigate the line between nutritional supplement and traditional beverage when they’re pitching Whole Foods? What are the hottest functional trends that are crossing over from supplement into beverage and how should founders incorporate them for best performance? Our panel talks through getting retail placement at Whole Foods – in the retail set that best fits the brand.
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