BevNET Live Winter 2014 Day 2: Panel - Retailing Strategy: Building Inside Influencer Accounts

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Patrick Posey, VP of Sales at Bristol Farms and Mike Hendry, VP of Marketing at Northgate Gonzalez Markets discuss influential retailers and an evolving high-end hispanic consumer. this panel was on December 9, 2014 - Day 2 of BevNET Live Winter 2015 in Santa Monica, CA.