BevNET Live Winter 2014 Day 2: Taking a brand’s emphasis from execution to brand-building

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Ben Weiss, Bai CEO, discussed both the strategic shifts in Bai’s past that have enabled it to reach its current position, and then the ways he hopes to articulate a brand vision to consumers and investors, one that could potentially enable the company to broaden its consumer base while deepening its relevance to Bai’s early adopters. Bai sat down with our Editor-in-Chief, Jeff Klineman, on December 9, 2015 - Day 2 of BevNET Live Winter 2014 in Santa Monica, CA.