Buyer Calls: Breaking into Key Channels
Breaking into mainstream retail is a formidable challenge for emerging beverage brands, a topic thoroughly explored in this insightful panel discussion.
They discuss the critical need for brand differentiation, robust supply chain management, and localized marketing efforts to drive consumer demand. The panelists underscore the importance of realistic expectations, emphasizing that sustained growth in mainstream retail is a multi-year journey requiring unwavering partnership and a strong in-store presence.
Kurt Fraschetti is a retail industry veteran with extensive experience in beverage across the supplier landscape, grocery industry, and category leadership across convenience.
Manny Lubin is a Co-Founder of Slate Milk, a strength and energy brand that sells high protein milk shakes and iced coffees. He is a graduate of Northeastern University.
Rob Welcome is a broker and consultant for the convenience channel, and the founder of Welcome Beverage Partnerships Rob entered the CPG industry in 1999 with Tradewinds, a tea company where he spent eleven years learning all aspects of the beverage business as their Director of National Accounts, departing there in 2010, after it was purchased by Nestle.
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