Get 'Em Laughing to Grow the Brand with Lewis Goldstein

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Lewis Goldstein, VP of Brand Marketing for Organic Valley, provides the BevNET live audience with a case study on how an unconventional marketing approach grew the Organic Valley brand. By using humor, Goldstein transformed the Organic Valley farmers into a commercially viable set of characters. In this sense, Goldstein provides insight into humor as a path for accelerated growth for brands.