Reverse Engineering the Distribution Equation Orion Melehan, LifeAID

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Orion Melehan, Co-Founder of LifeAID, takes a look at the changing ways brands can launch in online and real world environments. By using non-traditional sales channels, LifeAID was able to grow and thrive. Melehan details the challenges and advantages LifeAID has gone through while providing his best practices for deconstructing the traditional distribution and retailing models.