GHOST World: Community, Content Strategy, Constant Growth

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Since launching an energy drink in 2020, GHOST has quietly settled into the express lane of the energy/fitness nexus to reach more than 50,000 points of distribution. Lourenco will discuss the ways that Ghost maintains the brand’s deep focus on its community, how it cultivated its target consumer group and how it targets that group through content.

Dan Lourenco, CEO and Co-Founder, GHOST