Keeping the Attachment with GT's Kombucha founder GT Dave

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In building his brand into a commercial force, GT Dave has sought to retain its connection to its original core audience by continually seeking ways to excite and inspire its fans by communicating an authentic and powerful identity that goes beyond the liquid in the bottle.

In this clip from BevNET Live Winter 2018, Dave discusses his roots as a young beverage entrepreneur, how GT’s seasonal kombuchas offer the opportunity to “transcend the bottle and tell a story,” and how its newest product — Dream Catcher, a cannabidiol (CBD) infused water that adds a new functional dimension to its portfolio — fits into the company’s mission to inspire and excite through health and wellness.

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