Michael Christopher of mood33 Livestream Studio Interview at BevNET Live Winter 2018

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Michael Christopher, Chief Mood Officer of mood33, joins BevNET's Brad Avery on the livestream studio to discuss the origin of the mood33 name, how the cannabis consumer has changed and their focus on using THC versus CBD. Aiming for consumers that are looking at different ways to consume cannabis, Christopher speaks on how cannabis is shifting towards being seen more so as a functional ingredient and how the brand can grow in the California market despite the regulatory environment surrounding marijuana.