Retailer Profile: Spec's Wines, Spirits, and Finer Foods

Texas-based beverage specialist Spec’s has more than 200 stores, and it has eagerly plunged into the deep end of the Hemp-Based Delta-9 THC beverage movement. Jabour is in charge of developing that assortment; he’ll share his thoughts on ways retailers and brands can support each other in categories where the rules are still emerging, as well as what it takes for all beverage types to get in and succeed in Spec’s.

Transcript

Lucas Southard [00:37] Hi everyone, uh, as Jeff said, I'm Lucas Southard. I am one of the senior reporters at Bevnet and Nash, um. So it's been a big year for THC beverages in retail. Back when I was in college, 20 years ago, sitting on a scummy couch in Santa Cruz, I never thought someone would be able to buy a cannabis product in a traditional store, um, let alone a beverage. So fast forward to October 2023. And Texas-based Bev Alc retailer Specs decided to test the consumer market for these hemp-derived cannabis beverages. By November, the retailer decided it would bet on the category by…

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