Supercharge: Innovation: Targeting Whitespace: Innovation Trends
The Supercharge virtual event provides a concise but impactful look at innovation strategies for food and beverage brands. The one-day virtual event took place on Tuesday, October 19.
Supercharge events are designed to provide actionable takeaways for CPG entrepreneurs, along with the opportunity to ask questions and network with speakers, experts, and other food and beverage pros. During the event you’ll be able to immerse yourself in the conversations, led by BevNET Editor-in-Chief Jeff Klineman and topic experts, and then jump into a live meeting to follow up with your questions. After a few hours you can walk away with a new outlook and partnerships for your business.
Featuring Joan Driggs the VP of Content and Thought Leadership, IRI
Joan attributes curiosity as key to her 30-plus year career as a results-driven market researcher, CPG trade journalist and thought leader. Her goal has always been to empower CPGs, retailers and industry suppliers with information needed to make smart decisions that support shoppers and consumers. Her motto: Make the shopper the hero. Joan’s thought leadership work regularly serves as a foundation from which IRI teams develop innovative, holistic solutions for clients, and is regularly showcased during top-to-top client meetings, industry conferences and webinars, media, academic and custom studies. Joan has shared her expertise by leading dialogues on timely and compelling CPG issues. She hosts the IRI Growth Insights podcast (download today!) and is frequently quoted in leading industry media. She supports industry organizations such as Network of Executive Women; and she’s on the Executive Board of Western Michigan University’s Food Marketing Conference as well as Les Dames d’Escoffier’s Chicago Chapter.
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