Supercharge: Deploying Innovation: Targeting, Timing, and Refining

Featuring Poorvi Patodia the CEO & Founder, Biena Snacks

Poorvi Patodia launched Biena Snacks with a mission to reinvent the snack aisle with the best of plant-based nutrition. The brand's category-leading Roasted Chickpeas and fan-favorite Chickpea Puffs have secured dozens of “best snack awards” and are consistently featured as a top, healthy snack-hack to help Americans reach their health goals. Biena has national distribution in over 15,000 retail locations and has been named to Inc 5000’s Fastest Growing Companies multiple times. Poorvi herself has been recognized as an emerging business leader, being featured as a "Rising Star" CEO among the Inc. 5000 fastest growing companies, and one of Food Navigator USA’s “Entrepreneurs to Watch". She regularly speaks at industry conferences and events, including NOSH Live and Natural Products Expo West, offering guidance to help grow more successful businesses.

Transcript

Jeff Kleinman [00:08] Welcome back to Supercharge. I'm Jeff Kleinman, and I'm here with Poorvi Patodia, the CEO of Biena Snacks. Now, it's hard to believe that Biena started almost 10 years ago, um, and it's pretty remarkable because that, that it's, uh, grown so big because the growth has been sort of slow, steady, and very lean. Uh, with really very few of the, uh, the visible missteps that you see with brands of this age. Um, one of the reasons for that, I think, has been an approach to innovation that's both collaborative and and more exacting. than the typical shotgun approach that you…

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