Proda Is Up Next.
From Peaky Blinders to protein soda, actor Matthew Postlethwaite is teaming up with beverage industry veteran Jeff Church to disrupt the soda aisle. Their brand, Proda, blends 10g of complete protein with a clean taste. On location at Expo West 2026, Jeff and Matthew talk about how Proda was designed to deliver nutrition in a lighter, refreshing format. They discuss the inspiration behind the brand, their focus on taste and positioning, and how they’re approaching a competitive beverage landscape with an exclusive Sprouts launch.
