The Continued Evolution of Cold-Pressed Juice -- Expo West 2015

To play this video, purchase a BevNET/NOSH subscription or Login.

As the market for cold-pressed juice continues to expand, there is certainly no shortage of companies wanting to take part in its growth. The recently held 2015 Natural Product Expo West featured over 20 exhibiting at the event, however, as BevNET CEO John Craven noted, “at this point, we’re beyond the ‘hey, I have a cold-pressed juice company. Everyone is trying to figure out what to do to differentiate. That seems to be the immediate issue for all of these brands, whether or not they’re start-ups or established.”