The Psychology Behind Sustained Beverage Brand Success

How do brands accelerate from interesting to obsessive? In this session, Thurman shares insights from a unique database that maps consumer psychology, reveals what drives decisions across a range of beverage categories and brands, and offers founders both the ways to assess brand position in the minds of consumers and to drive sustained growth.

Transcript

Brad Avery [00:11] Hi, I'm Brad Avery. I'm a senior, senior reporter with Bevnet and uh co-host of the CPG Week podcast. Thank you all for joining us this morning. I trust everyone had a quiet, responsible night and got to bed at a prompt 8:00 p.m. as per the rules. So before we get started, we have a full day of content today. I just wanted to remind everybody you can feel free to send questions up for all of our presenters and if you want the decks or to rewatch the presentation, it will be available in your speaker in your attendee portal. So let's get going with our first session of the…

To read the full transcript, purchase a BevNET/NOSH subscription.

Related Videos