BevNET Live: Avoid the Legal Pitfalls for HPP with Attorney Justin Prochnow

Justin Prochnow

BevNET Live will feature a look at two of the most important legal and regulatory issues facing the entrepreneurial beverage industry with administrative law expert Justin Prochnow.

Prochnow, who has handled civil litigation and regulatory filings for some of the most cutting-edge food and beverage companies in the country, will provide guidelines for claims by entrepreneurs who are working with or are considering enterprises in high pressure processing (HPP) and other novel techniques that can affect food quality, safety, and marketability.

The freshness and nutritional integrity of brands deploying HPP has been widely credited with providing the launch platform for an increasing number of beverage brands, but has also already given rise to at least one civil lawsuit based on labeling claims. Prochnow’s advice concerning the current thinking concerning potential regulatory and legal pitfalls can provide an important step for companies to understand where they can and cannot go when deploying it as part of their manufacturing process.

Additionally, Prochnow’s talk will look at the overall state of civil litigation with regard to food and beverage companies, outlining some of the hot spots that have led to an upsurge of claims and what companies are doing to head them off. While no legal advice can keep companies out of the courtroom, Prochnow will offer insights concerning best practices for avoiding some of the most common claims that are currently bedeviling entrepreneurs.

Prochnow will also speak on beverage claims to new entrepreneurs on Dec. 8, at BevNET’s Beverage School event, before his talk at BevNET Live, which takes place on Dec. 9 and 10.

About Justin Prochnow

Justin J. Prochnow focuses his practice on regulatory and business issues primarily in the food, medical device, drug and cosmetic industries. Justin works with dietary supplement, sports nutrition, beverage, conventional food, cosmetic, medical device and OTC drug companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and other regulatory agencies. Justin prepares a wide range of business documents for industry members, including manufacturing, supply and distribution agreements. Justin also defends companies from both governmental agencies and private litigants with claims ranging from breach of contract and false advertising to RICO and Lanham Act violations.

Prior to joining the firm, Justin served as an assistant city attorney in the Denver City Attorney’s Office, prosecuting numerous criminal court cases. Justin also was a federal law clerk for United States Magistrate Bruce D. Pringle in Denver, Colorado.

About BevNET Live

BevNET Live Santa Monica will be held on Dec. 9 and 10 at the Loews Beach Hotel. It is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, cocktail receptions and more.

Register now for BevNET Live Winter ’13>>