Luba Libations Expands Statewide Distribution with Badger Liquor

Wisconsin-Based Luba Libations Expands Statewide Distribution with Badger Liquor

Award-Winning Non-Alcoholic Cocktails to Reach Festival Foods and Retailers Across Wisconsin

Sturgeon Bay, WI — January 2026 — Luba Libations, a Wisconsin-based producer of premium non-alcoholic cocktails, announced today a new distribution partnership with Badger Liquor, bringing its zero-proof, ready-to-drink cocktails to retailers and grocery stores across the state.

Distribution began this week, significantly expanding Luba Libations' footprint beyond its more than 60 existing retail and hospitality locations. With Badger Liquor's statewide reach, the brand is set to roll out into key partners including Festival Foods locations across Wisconsin, making its better-for-you cocktails more accessible than ever.

Founded in Sturgeon Bay by husband-and-wife duo Christiana and Nic Trapani, Luba Libations was born out of frustration — and a lot of grocery store visits. "We went to ten different stores looking for a zero-proof cocktail that wasn't full of additives, artificial flavor, or watered down," said co-founder Christiana Trapani. "When we couldn't find it, we decided to make it ourselves."

The result: bold, ready-to-drink non-alcoholic cocktails made with all-natural flavors, no artificial ingredients, and no shortcuts. Each flavor is crafted to stand on its own, whether enjoyed on a night out or as a mindful alternative at home.

Luba Libations has quickly gained national recognition in the growing non-alcoholic beverage category. At the International Non-Alcoholic Competition, the brand earned gold medals for its Grapefruit Paloma, Cranberry Cosmo, and Lime Margarita, with the Kyiv Mule receiving a silver medal. At the 2025 PRF Awards, the Grapefruit Paloma, Kyiv Mule, Cranberry Cosmo, and Lime Margarita all received gold medal distinctions.

"Our partnership with Badger Liquor allows us to stay rooted in Wisconsin while growing responsibly," said Trapani. "This is about meeting people where they are — at grocery stores, gatherings, and everyday moments — without compromising on quality or values."

Those values include sustainability. Through its Sips for Sustainability initiative, Luba Libations donates 1% of sales to environmental causes, reinforcing its commitment to better-for-you products that also give back.

The company is named after "Grandma Luba," whose love of hospitality and shared moments inspired the brand's philosophy: cocktails that bring people together, without alcohol, additives, or gimmicks.

With demand for non-alcoholic options rising nationwide, Luba Libations' expansion signals both the category's growth and a local success story scaling across Wisconsin.

Luba Libations products are available now at select retailers statewide, with additional locations launching throughout early 2026. To find a retailer near you, visit their store locator at the link below.

About Luba Libations
Founded in Sturgeon Bay, Wisconsin, Luba Libations creates premium, ready-to-drink non-alcoholic cocktails made with all-natural ingredients and bold, balanced flavor. Founded by husband-and-wife team Christiana and Nic Trapani, the brand was created to offer a zero-proof option without additives, artificial ingredients, or compromise. Luba Libations donates 1% of sales through its Sips for Sustainability program. Learn more at the link below.