Mention the Center for Science in the Public Interest (CSPI) and companies shudder, investors blanch, and lawyers Cowboy Up. So why is BevNET so excited to announce that Michael Jacobson, the co-founder and executive director of the organization – whose priorities so often clash with that of the beverage industry – is speaking at BevNET Live in Santa Monica?
Because the essence of what Jacobson represents from an advocacy level, the overall health and wellness of the public, is one of the key inspirations for many entrepreneurs in the new generation of beverage companies, and because regardless of mission, that essence has evolved into a valid and potent market force.
Through education and litigation, Jacobson’s group has proven to be a powerful voice at the consumer, business, and regulatory levels, and it is one that will continue to influence the decisions consumers make with regard to food and beverage. For beverage companies, the challenge is not to oppose that voice, but to figure out how to learn from it and understand how CSPI’s message and strategies can serve as insights for new companies and products that will be on the market.
In his talk, Jacobson will lay out CSPI’s ongoing priorities and areas of advocacy, allowing attendees to consider the potential overlapping areas between the organization’s mission and their own, as well as to understand the ongoing effects of CSPI’s message on the potential for success of new and existing products. For companies that truly factor the consumer health and wellness movement into their core – and at this point, there are few that could say they do not — the presence of Mr. Jacobson at BevNET Live should be an illuminating opportunity to meet one of the progenitors of the trend.
About BevNET Live Santa Monica
BevNET Live Santa Monica will be held on Dec. 9 and 10 at the Loews Beach Hotel. It is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, cocktail receptions and more.
(Important note: the room block is only for registered attendees. We monitor the room block and will remove your reservation if you are not registered for BevNET Live at the time of booking.)
About Michael F. Jacobson, Ph.D.
Michael Jacobson is a co-founder (1971) and executive director (1978) of the Center for Science in the Public Interest, a nonprofit organization that focuses on nutrition and food safety. It publishes Nutrition Action Healthletter, the largest-circulation health newsletter in the world, as well as numerous studies and reports. CSPI is a key player in efforts to prevent diet-related chronic diseases and food-borne illnesses. CSPI both educates consumers and encourages government and corporations to take steps to protect the public’s health.
Jacobson and CSPI use education, legislation, and litigation to win important reforms. CSPI led efforts to win passage of laws requiring nutrition information on most food labels and calorie information on chain-restaurant menus, a 1990 law to define “organic foods,” and an FDA regulation requiring that trans fat be listed on food labels. CSPI’s studies on the nutritional quality of restaurant meals and movie-theater popcorn generated worldwide interest and spurred major chains to add more healthful items to their menus. CSPI also has halted numerous deceptive food labels and ads by filing formal complaints to government agencies, discussing with companies, and filing lawsuits. Jacobson and CSPI have long been concerned about junk-food marketing aimed at kids, the nutritional quality of school meals, and food safety. In 2011, Jacobson created Food Day, an event analogous to Earth Day, which promotes healthy, delicious diets produced in a humane, sustainable way.
Jacobson is author or co-author of numerous books and publications, including: Six Arguments for a Greener Diet (2006, CSPI); Restaurant Confidential (2002, Workman Publishing); Marketing Madness (1995, Westview Press); What Are We Feeding Our Kids? (1994, Workman); The Fast-Food Guide (1986, 1991 Workman); The Complete Eater’s Digest and Nutrition Scoreboard (1986; Doubleday & Co.); Salt: The Brand Name Guide to Sodium (1983, Workman). Jacobson’s two groundbreaking reports, “Salt: the Forgotten Killer” and “Liquid Candy: How Soft Drinks are Harming Americans’ Health,” catalyzed national action on salt and soft drinks. He also led national efforts to get artificial trans fat (from partially hydrogenated oil) out of foods.
Jacobson is the recipient of the Food and Drug Administration’s Commissioner’s Special Citation and Harvey W. Wiley Medal, the Food Marketing Institute’s Esther Peterson Consumer Service Award, the CDC-Foundation’s Hero award, and the American Public Health Association’s David P. Rall Award for Advocacy in Public Health.