BevNET Live: The Money Comes In — Now What?

BevNET is pleased to announce that Solixir founder Scott Lerner will join the BevNET Live program in Santa Monica to speak on the infinite dilemma of the entrepreneur — the way that finding investment solves some problems — but also often creates more that there were before.

During his talk, “Moving Beyond Bootstrapping? Here’s What More Capital Solves — and Doesn’t,” Lerner will discuss the ways that an increased capital investment gave his brand access to the cash it, like all brands, desperately needed to be able to grow and scale. The talk will show that money doesn’t solve everything, however, as Lerner will also provide thoughts about the ways he felt that capital was successfully deployed — and some of the ways he’d have used it differently.

Lerner will give a look at the state of his company at the time of the investment, as well as look back over the lessons learned prior to the investment that led to the decision to take on a larger investment partner. Having recently sold Solixir to another beverage company, Lerner is freshly able to provide attendees with an assessment of the impact of the decisions made when the initial investment came in, and to offer advice on how other entrepreneurs should think about the opportunities — and strings — that can come with a capital infusion.

Lerner will also be participating in breakout sessions during BevNET Live.

At a time when purse strings are opening and small brands are once again being targeted by investors, Lerner’s insights should serve as a valuable guide to what is usually seen as the ultimate opportunity.

About Scott Lerner

As a former Marine and devotee to health and fitness, Scott Lerner created Solixir: a new, all-natural functional drink brand in 2008. The result was an all-natural functional drink system with situation specific formulas that would revolutionize the health and wellness industry. Currently, Solixir has four formulas: Awaken, Restore, Relax and Think, and is carried by retailers such as Whole Foods Market and The Vitamin Shoppe.

Scott Lerner is a veteran in the consumer packaged goods industry, having previously worked for PepsiCo, ConAgra Foods, and Kimberly-Clark. Lerner is recognized for delivering outstanding business results for these Fortune 100 companies as well as his entrepreneurial start-up, Solixir. His marketing experience includes managing such leading iconic brands as Scott Tissue, Parkay Margarine, Quaker Oats and Naked Juice.

Lerner received his undergraduate degree at the University of Maryland and his MBA at Case Western University. Lerner’s hobbies include teaching, lifting weights, running, cooking, and coaching his children’s sport teams.

About BevNET Live

BevNET Live Santa Monica will be held on Dec. 9 and 10 at the Loews Beach Hotel. It is a two-day conference for beverage entrepreneurs, suppliers, distributors, retailers and investors to gather, speak, exchange ideas through interactive panels and lectures, and enhance their marketing and product development strategies through our Beverage School. Attendees can tap the expertise of investment professionals who can help groom them to attract money, business owners with inspiring success stories, and the BevNET.com community, which has spent a decade dedicating itself to careful reporting on the fast-moving beverage industry. More than just a conference, BevNET LIVE includes networking options including the BevNET LIVE Expo, beverage breaks, cocktail receptions and more.

Register now for BevNET Live Winter ’13>>