HOUSTON, March 3 /PRNewswire-FirstCall/ — Innovative Beverage Group Holdings, Inc. (Pink Sheets: IBGH) announced today that it has signed a deal with Select Drink, Inc. to expand distribution of its proprietary product, drank(TM), the world’s first extreme relaxation beverage, in the St. Louis, MO market.
Backed by an 89-year history of growth and service, Select Drink, Inc. is perhaps most well-known as a Coca-Cola distributor in the greater St. Louis area where the company provides non-alcoholic beverages, including Coca-Cola(R) Syrups, Dr. Pepper(R) Syrups, Roaring Lion(R), Slush Puppie(R) and other juices and canned sodas to large supermarkets and convenience stores throughout the market. Through Select Drink’s existing relationships with major retailers in the market, the company has already been able to stock drank(TM) in popular convenience and grocery stores, including Crown Food Marts, 7-Eleven, Phillips 66 and Dierbergs Markets.
“St. Louis has been very receptive to adopting drank(TM), so much so that we had to expand our distribution and look to a large, local distributor to keep up with the growing demand for our product in this area,” said Peter Bianchi, CEO of Innovative Beverage Group. “Along with its expertise in representing well-known brands that have been around for years, Select Drink, Inc. has the existing relationships with local retailers that are instrumental in building brands and expanding distribution of a new and innovative product like drank(TM).”
“We’ve been hearing a lot of talk about the trend of relaxation beverages, so carrying a product like drank(TM) just made sense to us. After all, there are times when every one of us could use a great-tasting, non-alcoholic beverage to help us relax after a stressful day,” said John Kinsella, Jr., Vice President of Select Drink, Inc. “drank(TM) has already been selling well in the St. Louis stores where it has been available and we look forward to expanding distribution of this unique product throughout the St. Louis area to bring a new wave of relaxation to the market.”
Select Drink, Inc. joins the ranks of many regional distributors and convenience store outlets that have added drank(TM) to their New Age beverage lineup. drank(TM) is currently sold in several major markets, including metropolitan areas of New York, NY; Houston, Dallas-Ft. Worth, Waco, Livingston and Austin, TX; Baton Rouge, Lafayette and Shreveport, LA; Las Vegas, NV; Nashville, Murfreesboro, Franklin, Columbia, Clarksville, Memphis and Jackson, TN; Jackson, MS; and St. Louis, MO. For more information about drank(TM), please visit: www.drankbeverage.com.
About Select Drink, Inc.
Located in St. Louis County, just north of Lambert International Airport, Select Drink is a Coca-Cola distributor in the greater St. Louis area. Products sold by Select Drink are Coca-Cola(R) Syrups, Dr. Pepper(R) Syrups, Roaring Lion(R), Slush Puppie(R), BIB Juices, Frozen MM Juices and canned soda. Select Drink, Inc. can be reached at 314-731-4500 or 800-467-COKE
About Innovative Beverage Group Holdings, Inc.
Innovative Beverage Group Holdings, Inc. is a Nevada based corporation headquartered in Houston, Texas that engages in the distribution and wholesale of products in the New Age beverage category. The Company recently launched its first proprietary product drank(TM). Dubbed the world’s first extreme relaxation beverage, drank(TM) was created to induce a natural calming and soothing effect when consumed. drank(TM) is a lightly carbonated grape flavored beverage formulated with natural calming agents including melatonin, rose hips, and valerian root. drank(TM) is sold in prominent purple, signature 16 ounce cans bearing the slogan “slow your roll” and is available in convenience and grocery outlets in a growing number of regions throughout the United States. Innovative Beverage Group began operations as a distributor for well known national brands of beverage products including Jolt, Rock Star, Crystal Geyser, Sweet Leaf tea, Arizona Ice tea, and Volvic Water. Although the Company continues to distribute many of these well known brands in the greater Houston area, the expansion of Innovative’s proprietary product division has become foremost in their business model. Recent corporate strategies have been focused on the marketing and distribution of drank(TM) to accommodate the growing demand for the product. Innovative Beverage Group is also currently working to add additional proprietary products to its line that will complement drank(TM) and provide consumers with an array of new and unique concepts in the New Age beverage category.