“It’s all about listening to consumers, and giving them what they want when they ask for it,” said glaceau Senior Vice President, Eric Berniker. “Before vitaminwater10(TM), consumers had to choose between low calorie and great taste. With vitaminwater10(TM), we’re giving them the perfect combination – a beverage that is only 10 calories per serving, naturally sweetened — and if I do say so myself, tastes really good. Now, with the introduction of these four new varieties, we’ve taken low cal to a whole new level!”
Introduced in the northeast and southern California earlier this summer, the four new vitaminwater10(TM) varieties have already received rave reviews by consumers – and, are flooding stores nationwide for all to enjoy. vitaminwater10(TM) is naturally sweetened with groundbreaking Truvia(TM) and contains only 10 calories per serving — making it a great-tasting, responsible hydration option for the calorie conscious consumer. On top of that, every 20-ounce bottle is formulated with a minimum of 100% vitamin c, 25% of four b vitamins (b3, b5, b6, b12) and added electrolytes (calcium, magnesium, potassium).
Today, there are eight varieties of vitaminwater10(TM): the four original — xxx (acai-blueberry-pomegranate), multi-v (lemonade), essential (orange-orange), energy (tropical citrus) and the new go-go (mixed berry), mega-c (grape raspberry), recoup (peach-mandarin) and revitalize (green tea). All varieties are available in 20-ounce bottles at a suggested retail price of $1.49.
It all started when one thirsty man named Darius wanted better water but couldn’t find any worth drinking — so he decided to make his own. Word got around, thus emerged glaceau, a fresh new approach to bottled water. Today, glaceau is a leader in the bottled water industry and the pioneer of the enhanced water category — maker of vitaminwater(R), #1 bottled water in the united states, smartwater(R), #1 premium bottled water in the united states, and vitaminwater10(TM), the perfect low-calorie combination. glaceau is all about helping thirsty people like you responsibly hydrate with something truly good for your body. For more information visit www.glaceau.com.