Pop Shoppe Hires Beverage Veteran

FOR IMMEDIATE RELEASE
THE PoP SHOPPE IMPACTS U.S. DISTRIBUTION IN HIRING BEVERAGE SALES VETERAN
Paul Richards joins The PoP Shoppe as VP of U.S. Sales
BURLINGTON, ONTARIO – September 22, 2010 – The PoP Shoppe continues to
expand their U.S. presence with the hiring of beverage industry sales and distribution
veteran Paul Richards.
“The PoP Shoppe is thrilled to have Paul Richards onboard”, said Brian Alger, who
relaunched the iconic PoP Shoppe brand in 2004. “Paul’s vast experience in the
beverage industry is ideally suited to capitalize on the brand recognition and goodwill
PoP Shoppe still has throughout many U.S. territories, from it’s early history there. As
Canada’s best selling Premium Soda, we are well-positioned to further our longstanding
inroads right across America.”
For his part, Paul says, "This is an excellent opportunity to work with a brand that has a
great history and a bright future. PoP Shoppe is positioned to take off in the Premium
Soda market, as consumers love the taste and are attracted to the retro packaging."
The PoP Shoppe story began in 1969, when two Canadian entrepreneurs began selling
Soda, in a unique variety of flavors, at independent PoP Shoppe retail outlets.
Customers would return their empty bottles each week, in recognizable red PoP
Shoppe branded crates, for a refund, and then pickup fresh bottles for their families.
Paul Richards began his beverage industry career working with Tradewinds. He has
also held senior sales positions with New Leaf Brands’ (RTD Tea and Lemonade) and
Jana Premium Bottled Water. Paul currently operates his business from his office in
Cincinnati, Ohio, and can be reached at:(513)410-0430 email: Paul@thepopshoppe.com
The PoP Shoppe’s Webby Award winning website – http://www.thepopshoppe.com
The PoP Shoppe on Twitter @popshoppepop
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FOR FURTHER INFORMATION CONTACT: info@thepopshoppe.com