Mountain Dew and Doritos Kick off “Fuel Up for Battle” Campaign

PURCHASE, N.Y., July 28, 2015 /PRNewswire/ — Mountain Dew® and Doritos®, the ultimate fuel for gamers, are once again teaming up with Activision Publishing, Inc. for the latest installment in Call of Duty®, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call of Duty: Black Ops III Zombies mode, ‘Shadows of Evil.’

The Zombies mode in Black Ops III features its own XP progression system for fans – a first for the Call of Duty® franchise – adding greater depth and more re-playability to the Zombies gameplay that players have come to expect. Starting in early October, fans in the U.S. can collect codes from specially marked packages of DEW® and Doritos products to redeem points and earn up to 30 minutes of exclusive Zombies Double XP per day as well as the chance to win other great prizes.

“DEW and Doritos are excited to take the ‘Fuel Up for Battle’ program to a new level by giving gamers for the first time Double XP in Zombies mode,” said Greg Lyons, vice president of marketing, Mountain Dew. “Gaming is in our brand’s DNA, and partnering with Doritos to bring one-of-a kind gaming promotions and exclusive opportunities to our fans is something we are very proud of.”

“The DEW and Doritos ‘Fuel Up for Battle’ promotion is another example of PepsiCo’s strength in building integrated food and beverage marketing campaigns,” said Jeff Klein, vice president of marketing, Frito-Lay. “We are delighted to engage consumers with exclusive experiences through our unmatched brands in combination with blockbuster video games.”

Mountain Dew is bringing back tried and true gamer-favorite – Mtn Dew Game Fuel Citrus Cherry – and a new flavor – Mtn Dew Game Fuel Berry Lime – for a limited time only. Both products will hit shelves in the U.S., starting October 5 and will also be available via online retailers all year long.

Fans can also participate in the ‘Fuel Up for Battle’ promotion by purchasing any 3.125 oz. specially marked bag of Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Nacho, Doritos Jacked Ranch Dipped Hot Wings, Doritos Jacked 3D Jalapeno Pepperjack flavored chips, or 3.75 oz. Doritos Dinamita Chile Limon flavored chips, beginning October 5.

Following the launch on October 5, fans can visit for complete details and rules of the ‘Fuel Up For Battle’ program.

Join the conversation at @mountaindew or @Doritos #fuelupforbattle.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out, or follow on twitter @mtn_dew.

About Doritos
Doritos is one of the leading brands from PepsiCo’s (NYSE: PEP) global snack portfolio. To learn more about the Doritos brand, visit its website at

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

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