Last Updated: 11/2/2009 9:15 AM
AcquaFibra flavored water is a fiber enhanced beverage that’s sweetened with aspartame and ace-K. From a flavor point of view, it has a mellow but candy like lime flavor that’s relatively easy to drink. While it’s easily identifiable as an artificially flavored product, it doesn’t have too much in the way of aftertaste. The product is fortified with vitamins B3, B5, B6, and B9, but, more importantly, the drink has 4.9g of fiber (polydextrose dietary fiber). While what’s inside the bottle is good in terms of its flavor and value proposition, the exterior of the product needs work. Using an 11.15 fluid ounce plastic bottle, this smallish product looks less than attractive, at least as far as the US market is concerned. Specifically, they’ve got a lot of bottle showing, which, no offense to clear liquid and plastic, doesn’t present the product in an appetizing way. In addition they’ve placed the small label on the lower third of the bottle, which makes it difficult to read due to both the placement and the small typefaces that they have to use as a result. Making the label area bigger and covering more of the bottle would make a huge difference. Otherwise, the brand itself is pretty straight forward, although we think that they should call attention to exactly how much fiber is in the drink. Overall, fiber and vitamin enhanced water sounds like a good idea, but AcquaFibra needs to do a better job presenting this product.