THIS PRODUCT HAS BEEN DISCONTINUED
Last Updated: 7/6/2010 11:01 AM
Using a blend of berry juices (blueberry, blackberry, and strawberry totaling 10 percent) and fortified with coffee fruit and white tea extracts, Bai's Jamaica Blue Berry tastes different that expected. Fortunately, it still tastes good, with a refreshingly fruity flavor that's tart and moderately sweet. Its hard to pinpoint whether or not the coffee fruit has an impact on the flavor, but thats not really as far as were concerned. Functionally, this product claims to be very high in antioxidants, with 3000 ORAC units. All in all, its very pleasing experience. However, looking at the product from a packaging and presentation point of view, we have a couple of concerns. First, calling it Jamaica Blue Berry is confusing and looks like a typo. That said, some form of visual connection would be very helpful, or they should just drop this approach altogether. Plus, having a blueberry on the front of the package is confusing in the sense that this product isn't just a blueberry-flavored drink. Otherwise, we like the minimalist look of the design and the very clean presentation of the front panel. The explanation on the back is definitely helpful in terms of contextualizing the product's function. Overall, this product, which is a juice drink at heart, is extremely enjoyable to drink and, with a few visual improvements, is definitely on the right track to being a winner.