THIS PRODUCT HAS BEEN DISCONTINUED
Last Updated: 7/6/2010 11:05 AM
Like Bai's other 5 calorie offering, this one uses a mixture of erythritol and stevia. They've hit the nail on the head in terms of the delicate balance of delivering natural sweetness and minimal aftertaste and, at least in our opinion, their low calorie efforts are more impressive than their sugar based varieties. However, this is the only flavor of Bai that we sampled that does not have the fruit juice mentioned in the flavor name. This variety instead relies on pomegranate and strawberry juices (totaling 4 percent) and natural flavors. While it's not as fruity or accurate as some of Bai's other flavors, it's definitely a massive improvement over other low calorie fruit drinks. Functionally, they've stayed the course with their blend of coffee berry and white tea extracts, which, like the other flavors, results in 3,000 ORAC units (antioxidants). That's all well and good, but it's the flavor that's going to keep consumers drinking this product. Packaging is simple and clean, with a nicely arranged front panel and a modern look to both the logo and the visual elements. However, the number 5 seems like it would be better placed in the text below (e.g. 5 calorie antioxidant infusion instead of low calorie) and we still aren't fans of the use of a seemingly random country name being added to the flavor name. Overall, we think they've got a bit of improvement on the branding, but what's inside the bottle is spot on.