Everlast Nutrition

Product Type:Functional: Energy Drink: Regular; Container: 8.4 oz can
BevNET Review: Everlast Nutrition is ready to capitalize on the strength of the Everlast athletic goods brand. Citrus Blast is first beverage in Everlast Nutrition's lineup of over thirty products. The drink features a very tasty citrus-passion fruit flavor that's among the better citrus formulations that we've tried. The packaging uses the well-known Everlast logo and uses a label to wrap the can. The design of the package looks somewhat cluttered and text-heavy. We'd recommend putting more emphasis on the Everlast logo, which we feel speaks for itself and makes some of the text unnecessary. Overall, a good first effort that could become a strong product if properly refined.Reviewed on: 2/10/2005

Product Type:Functional: Energy Drink: Regular; Container: 8.3 oz can (250 ml)
BevNET Review: This is as well-executed a fruit-punch flavor as we’ve tried, possibly even outside the realm of energy drinks. It’s just nicely balanced, with plenty of up-front “red punch” taste and limited bitterness at the end. The big question for this product, despite its taste advantage, is whether its largely Hispanic constituency will buy into the name “Everlast” as a beverage producer rather than a sporting goods manufacturer. We think that it has a good shot at carrying over -- but only time will tell. The fact that all the label writing is in Spanish is to its advantage; the extra lettering isn’t. But it’s definitely worth a try for those who want an energy drink that doesn’t taste too much like an energy drink.Reviewed on: 5/24/2005