Flirt

Flirt Energy

BevNET Review

Last Updated: 11/3/2009 10:19 AM

Flirt is an energy drink that’s designed for the female consumer, which is why it contains DHA, folic acid, ginkgo, and hoodia (an appetite suppressant). It’s a zero calorie drink that has been sweetened with ace-k and sucralose, while the added citrus flavoring and notes of tea also hit your tongue. Unfortunately, this drink has a pretty rough flavor, with a medicinal taste that almost overpowers the rest of the mix. In addition, it has a less than pleasant aroma, which will likely stop some consumers dead in their tracks. To us, that makes an evaluation of the drink’s functional ingredients somewhat of a moot point as they’ve got some serious hurdles to overcome with the drink’s flavor. On the outside, the “Flirt” brand seems like it has the potential to be catchy, but some flaws in the visual execution might hurt that. Specifically, the Flirt logo isn’t dark enough, which hurts readability. Beyond that, it has a certain amount of novelty to it, making it easy to miss the female specific formulation that’s actually inside the can. If they’re going to keep these ingredients in, they should better spell out what the functions are – and perhaps tone down the branding to help the drink’s credibility. Regardless of there being a few areas for improvement, the concept of a drink that’s targeted and formulated for women seems like a good niche to follow, especially given the limited number of competitors in the space. Overall, it needs a fair amount of work, but it’s not far from being on the right track.

Rating:

2.5 stars2.5 stars2.5 stars2.5 stars2.5 stars

Average User Rating

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Product Type

Functional: Energy Drink: Diet

Container

12 oz sleek can

Nutritional Info

Calories 0, Saturated Fats 0, Trans Fats 0, Cholesterol 0, Sodium 0, Total Carbohydrate 0, Dietary Fiber 0, Sugars 0, Protein 0, Vitamin B2 100%, Vitamin B6 100%, Vitamin B9 50%, Vitamin B12 100% Proprietary Blend 415mg: L-Carnitine, Caffeine, Ginko Biloba Leaf Extract, Green Tea Extract, Hoodia Extract, Oriential Ginseng Root Extract, DHA

Ingredients

Carbonated water, Citric Acid, Natural Flavors, L-Carnitine, Pectin Gum, Sodium Benzoate, DHA, Sucralose, Caffeine, Green Tea Extract, Hoodia Extract, Ginkgo Biloba Leaf Extract, Oriental Ginseng Root Extract, Acesulfame-K, Pyridoxine Hydrochloride(Vitamin B6), Roboflavin(Vitamin B2), Maltodextrin, Folic Acid(Vitamin B9), Cynocobalamin (Vitamin B12)

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