GuS (Grown-Up Soda) - The BevNET.com Review

		GuS (Grown-Up Soda) Utmost Brands, Inc. Tel: 212-355-7454 Fax: 212-208-4444 [Edit Info] [Edit Logo] E-mail: Send Email Inquiry URL: http://www.drinkgus.com [Edit] BevNET Traffic Rank: #290 / 1112

Created: 7/15/2003 / Last Update: 9/14/2006 3:06:46 PM

Manufacturer's Brand Overview: [Edit]
GuS is the first soda made truly for adult palates. It’s less sweet than typical flavored sodas, juice drinks and bottled teas. It has distinctive, dry flavors for discriminating taste buds, made from real juices and extracts. And it’s nicely carbonated for added crispness and refreshment. Plus, GuS is 100% natural, kosher and has no preservatives or caffeine.

Dry Cola
Category: Carbonated Soft Drink: Regular; Packaging: 12 fl oz (360ml) glass

BevNET Review:
Gus's entry into the cola category is a good one, especially since cola is still the number one CSD flavor. As a "dry" flavor, it works well, giving just enough flavor to satisfy without overwhelming the palate like the mainstream competition. Instead, it's clean and crisp with a natural tasting flavor. Packaging uses the same format as other Gus flavors. They've used a kola nut in place of the fruit graphic that's present on the other flavors, which, while a logical choice, isn't exactly something that whet's the appetite. Still, we think that consumers will find notice the word "cola" and make the connection to this product's more natural formulation. Overall, we think this flavor will prove to be a good one for Gus, especially in natural channels.

1 User Reviews: Read | Post

Added: 9/25/2007 | Updated: 9/26/2007 12:02:21 PM


	Average User Rating (4 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Dry Pomegranate
Category: Carbonated Soft Drink: Regular; Packaging: 12 fl oz (355ml) glass

BevNET Review:
GuS' Dry Pomegranate is, well, very very dry. A flavor like pomegranate actually lends itself quite well to a product like this, since when it is used sparingly its flavor is quite enjoyable and doesn't overwhelm your palate. Using a 10% juice blend of pomegranate, cranberry, and elderberry which is sweetened with cane sugar, GuS has done a great job of creating a flavor that feels sophisticated and is very refreshing. However, this flavor might be just a bit too dry -- almost to the point where it impacts the thirst quenching ability of this product. As for the packaging, it follows the same style of the other GuS flavors -- simple and clean -- and while it's not the most elegant package we've ever seen in the category, it gets the job done.

0 User Reviews: Read | Post

Added: 9/14/2006 | Updated: 9/15/2006 10:34:48 AM


	Average User Rating (6 votes / 0 reviews) Rate this product! 1 2 3 4 5 Click to rate

Dry Cranberry Lime
Category: Carbonated Soft Drink: Regular; Packaging: 12 fl oz (355ml) glass

BevNET Review:
Dry Cranberry Lime is a great addition to the GuS lineup. Featuring an enjoyable flavor that's best compared to a light raspberry-lime-Rickey, this product has a very subtle sweetness and a mild finish that has tart cranberry and bitter lime notes. The emphasis on natural fruit taste rather than sweetness makes Dry Cranberry Lime consistent with the GuS tag line "grown-up soda.” It will have definite appeal to consumers seeking a lighter alternative to normal CSDs. Overall, a job well done by the folks at Utmost Brands.

1 User Reviews: Read | Post

Added: 3/18/2005 | Updated: 3/21/2005 12:54:48 PM


	Average User Rating (7 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Dry Crimson Grape
Category: Carbonated Soft Drink: Regular; Packaging: 12 oz glass

BevNET Review:
GuS Dry Crimson Grape is a tart beverage that serves as a nice addition to the product line. As the name suggests, the body of the product is dry and features a sweet, but light, grape flavor. The product offers just the right amount of flavor to entice an adult palate. This is something that we definitely appreciate in this day and age. Overall, this is definitely a good addition to the GuS line -- it now has a very well rounded selection of flavors. The only negative we see at this point is the stock packaging, but this be more appropriately addressed once distribution has been expanded.

2 User Reviews: Read | Post

Added: 1/21/2004 | Updated: 1/21/2004 3:01:58 PM


	Average User Rating (8 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Dry Meyer Lemon
Category: Carbonated Soft Drink: Regular; Packaging: 12 oz glass

BevNET Review:
Dry Meyer Lemon is a dry, clean lemonade soda made with lemon juice and Meyer lemon juice. The Meyer lemon, for those of you who don't know, is believed to a cross between an orange and a lemon -- basically it's less bitter and a tad more sweet. Regardless, this is a good tasting product that doesn't taste too sweet or too bitter. It's the perfect product for the adult taste buds.

2 User Reviews: Read | Post

Added: 7/16/2003 | Updated: 1/22/2004 4:04:48 PM


	Average User Rating (9 votes / 2 reviews) Rate this product! 1 2 3 4 5 Click to rate

Dry Valencia Orange
Category: Carbonated Soft Drink: Regular; Packaging: 12 fl oz glass

BevNET Review:
GuS Dry Valencia Orange is a lightly flavored carbonated beverage that features 5% orange juice. The addition of cane sugar has increased the "dry" side of this product's flavor. We like it -- the product definitely has a more distinguished taste than it did with the corn syrup formulation. Overall, this product is not too sweet, very refreshing, and offers a package that is clean and easy to carry. Good stuff.

1 User Reviews: Read | Post

Added: 7/16/2003 | Updated: 1/22/2004 4:04:31 PM


	Average User Rating (6 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Extra Dry Ginger Ale
Category: Carbonated Soft Drink: Regular; Packaging: 12 fl oz (355ml) glass

BevNET Review:
With the change to cane sugar, GuS Extra Dry Ginger Ale is our favorite flavor of the GuS brand. It has a light clean body with a mild ginger bite to it. As a result, this product has unique style that we've never seen in a ginger ale. Good stuff that's light enough to drink on a regular basis. It's definitely a good choice for those consumers looking for a soft drink that's not heavy on the carbs, but not empty and sweetened with artificial sweeteners.

1 User Reviews: Read | Post

Added: 7/16/2003 | Updated: 1/22/2004 4:04:13 PM


	Average User Rating (6 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate

Star Ruby Red Grapefruit
Category: Carbonated Soft Drink: Regular; Packaging: 12 oz glass

BevNET Review:
Star Ruby Red Grapefruit is the gem of this brand. Featuring a very light citrus flavor and just the right amount of sweetness and carbonation, you can't go wrong. The 5% juice works very well and creates a flavor that is truly "Grown-Up" and sophisticated -- you can't go wrong. Overall, this product is very refreshing and has a great fruit flavor that will definitely satisfy just about any consumer's thirst. Even better now that it has cane sugar.

1 User Reviews: Read | Post

Added: 7/16/2003 | Updated: 1/22/2004 4:03:29 PM


	Average User Rating (8 votes / 1 reviews) Rate this product! 1 2 3 4 5 Click to rate