Kid Fuel's Orange was the first flavor that we evaluated. The product presents itself as a naturally flavored water beverage and delivers well on that message. The product features 50 calories and 13g of sugar per bottle, which makes it on par with competing products. The flavor is derived from natural flavorings and tastes like watered down juice (although there's no juice in the product). Our only concern is the use of preservatives, which could impact marketability. Packaging features a spill proof cap and a full wrap label that's reasonably attractive. We'd suggest presenting a cleaner less cluttered image by dropping the cartoon characters at the top of the label. Otherwise, it's one of the better tasting and looking products in the children's beverage category.
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