Mountain Dew Pitch Black

CompanyPepsiCo
Phone800-433-2652
Traffic Rank#94
Websitehttp://www.pitchblackexperiment.com
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Look out for the sour bite! Pepsi-Cola North America announced that it will launch Mountain Dew Pitch Black II for a ten-week period from now until November. It's Mountain Dew with a blast of black grape, a cool metallic silver label, and a brand name that consumers love. It's just like last year's highly successful limited-time offer, Mountain Dew Pitch Black, but this time, with a sour bite.

Recently Reviewed

Mountain Dew Pitch Black II

Product Type:Carbonated Soft Drink: Regular; Container: 20 fl oz (591 ml) PET
BevNET Review: While there’s some okay grape flavor at the start, this product doesn’t provide so much of a sour bite as it does a sour aftertaste. We understand the sales strategy involved with rolling out limited-edition versions of a popular product like Mountain Dew, but that doesn’t mean there’s been a lot of work put into making a quality limited edition version. With a label that seems to have some Monster energy drink highlights, like the extra pointy parts of the “M” and “W.” We’re sure the 12-year-olds will love drinking it to stay up extra late for Halloween. Whether they’re still into it on Nov. 1 is another story.Reviewed on: 9/8/2005

Rating:

Average User Rating

(137 votes)

BevNET Product Traffic Rank: #401

Mountain Dew Pitch Black

Product Type:Carbonated Soft Drink: Regular; Container: 20 fl oz PET
BevNET Review: Mountain Dew Pitch Black is a novelty drink scheduled to hit stores shelves in late August of 2004. Pitch Black combines grape flavor with Mountain Dew original for a taste that is surprisingly refreshing and a bit more mellow than straight-up Mountain Dew. The near-black color will limit this beverage's mass market potential, but it will undoubtedly generate PR buzz which should prompt consumers to give it a try. We don't see curiousity turning into repeat sales; so Pepsi is definitely doing it right by releasing it for a limited time. Overall, a decent beverage and a creative move for Pepsi.Reviewed on: 8/10/2004

Rating:

Average User Rating

(242 votes)

BevNET Product Traffic Rank: #151

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