Naked Juice

Product Type:Juice: Juice Drink; Container: 15.2 oz PET
BevNET Review: There aren’t too many drinks out there that use lemongrass (it’s a strong flavor), but this one works really well. Using a five-ingredient formulation that consists of orange juice, apple juice, coconut water, lemon juice, and lemongrass extract, this product has extremely straightforward flavor. If there’s any flaw to it, it’s that the lemongrass is strong enough that it starts to overpower your palate as you drink the bottle. Packaging is the bigger issue for this product, with a 15.2 oz. PET bottle that’s extremely hard on the eyes. There’s a lot of text on the label, which, in turn, makes it hard to distinguish this product from some of their others (it looks almost identical to the Reduced Calorie Lychee flavor). For a product that’s made with only five ingredients, a minimalist approach would certainly fare better. In its current form, we expected a laundry list of ingredients (maybe some stevia and gums?) to be in this product. Overall, it has nice taste, but the packaging needs serious rethinking.

Product Type:Juice: Juice Drink; Container: 15.2 oz PET
BevNET Review: Made with lychee, coconut water, peach, mango, orange, and apple juices, Naked’s Reduced Calorie Lychee drink is an enjoyable tasting product. There’s a decent amount of coconut water flavor to the drink, followed by notes of mango, peach, and lychee. The other fruit flavors provide the backdrop, but are not as easy to distinguish from the mixture. Despite being reduced calorie, this product is still quite sweet, having 200 calories and 40g of sugar (all of it coming from the fruit) per bottle. In terms of packaging, the 15.2 oz bottle looks smaller than it actually is (perhaps due to the shape and size of the label?). In typical Naked Juice form, they’ve made what could be a nice looking front panel into a cluttered disaster of repetitive text (“reduced calorie” is mentioned three times, for example). Trimming it considerably would be a start, but the bigger issue is that leading with “reduced calorie” is something that implies that the flavor is not as good (we were expecting some stevia, too). In any event, what’s inside the bottle is definitely some of Naked’s better work, but we think this product is too easy to pass over due to the sub par packaging.