Thirty is a low-calorie beverage that is billed as a “health-focused recovery drink.” The product’s formulation includes electrolytes, which, according to the company are intended to be “nearly triple” the amount found in a standard sports drink.
Founded in 1996, BAWLS Guarana has one of the longest tenures of any brand in the energy category. And it has more or less stayed its course rather than chasing the trends that the rest of the category has. As such, BAWLS new Ginger variety follows in the footsteps of its other products.
Having originally started as a line of coconut-based juices before eventually morphing into a line of coconut smoothies, Genius is no stranger to innovating and evolving its product lineup and branding. But its latest retrench is the most drastic yet: Genius is no longer a coconut-based beverage.
Since we first took a look at B’More Organic back in 2011, the brand, as well as the drinkable yogurt category it lives in, have evolved quite a bit.
With ready-to-drink coffee a $2 billion category and just about every coffee chain in America having taken a crack at it, we’re honestly somewhat surprised that it has taken this long for there to be a Dunkin’ Donuts’ branded offering.
Vim Vitae, a Dallas, Texas-based producer of cold-pressed, high pressure processed, organic juices that was formerly known as Vim + Vigor, has launched this new product line, “Exotics,” which features unique flavor varieties, including Chia Sangria, Spicy Rita and Jicama High Five.
Health-Ade Kombucha’s latest flavor variety is Blood Orange-Carrot-Ginger, which is taking the place of its discontinued Carrot SKU.
Harmless Harvest’s “Harmless Coconut Probiotics” is a line of plant-based beverages that utilize both the coconut’s water and meat to create a unique and innovative product.
Positioned as a drinkable yogurt alternative, Forager’s Cashewgurt is a blend of cashew milk and live probiotic kefir cultures.
Temple Turmeric is a brand that has been about bleeding edge innovation since the company’s inception. Its latest effort, a line of raw vinegar drinks, continues with that trend as it attempts to pioneer what appear to be some first-of-their-kind formulations.
The corn flavor is really quite unique as far as beverages go -- and it’s a nice change of pace from the style of the other Tio Gazpacho products.
Overall, Green ADE is a nice addition to the Daily Greens lineup. It offers a modest price point, (mostly) familiar flavors, and a value proposition that should appeal to a wide audience of consumers seeking organic beverages.
Venice Cold Brew's sparkling cascara is a blend made from the fruit (or “cherry”) that surrounds the coffee bean, carbonated water and sugar. The innovative beverage is almost soda-like, and while there’s definitely room to improve the intuitiveness of this product, it’s a solid start.
While Zevia has been innovating in the CSD category, there’s another category that has been exploding: flavored sparkling water. That said, Zevia’s move into the space seems like a good extension given its credibility as a zero-calorie natural player and broad awareness of its brand.