Yes, hemp is growing in use as an ingredient in the natural channel, however, the notorious seven-pointed leaf is rarely used in the branding of successful products. When an image of the leaf is used, there’s really only a novelty buyer out there; it amounts to very low volume target market. And that’s the biggest problem with Cannbis Energy.
Sambazon’s Purifying Cleanse is three-day juice cleanse program that consists of three organic superfood blends each packaged in a 1 L Tetra Pak. Unlike many other juice cleanse beverages coming onto the market, the new products are not high pressure processed. Nevertheless, Sambazon has created an affordable and well-formulated program that could find significant mainstream appeal.
Billed as an “organic beet performance supplement,” Red Ace is — as you’ve probably guessed by now — made with beet juice concentrate. Packaged in a 2 oz. glass bottle, the product contains added guayusa, water, lemon juice and other flavors. All in all, we’re quite impressed with the formulation, flavor and branding.
Watermelon and aloe are just about as perfect of a flavor pairing as there is, so it’s no surprise that ALO Comfort tastes as good as it does. Overall, it’s one that definitely lives up to the standard set by the other flavors.
As winds of change sweep through the beverage industry, more and more CSD companies are realizing that they must adapt to a society ever more focused on health and wellness. Jones Soda is one such outfit and recently introduced a new line of natural sodas made with a proprietary blend of sweeteners. The drinks are quite good, although the packaging could use a bit more emphasis on their low-calorie formulation.
Traders Point Brewhouse’s Cold Brew Coffee comes in two varieties, Kenyan and Sumatra, based on the type of beans that are used in each product. Which one consumers prefer is ultimately a matter of personal preference, but both were made to the same standard. That said, both are top notch, with a thoughtfully crafted formulation and package.
Merging two fast-growing beverage trends – iced coffee and almond milk – Califia Farms’ new line of iced coffee products is well-timed, and very well-executed. The formulation of the drinks is excellent, and with a unique carafe-style package, the company takes an approach that is fresh and unique, which is something that seems to be lacking in the dairy and dairy alternative categories.
