On the surface, putting straight black coffee into a bottle doesn’t seem like anything that’s all that difficult to do. However, when your product doesn’t have sweeteners or flavors and is essentially just a single ingredient, the quality of that ingredient is really important. And La Colombe has done a masterful job of creating something that’s flavorful, smooth, and super enjoyable.…
XO2 Uplift is an energy drink that uses a flavor that is underutilized by the energy drink category: cola. However, there’s probably good reason why this CSD flavor isn’t used that often — and that’s exactly what we explore in our review of XO2 Uplift.…
Our first review of POWERCOCO, which is a coconut water based sports drink, was based on samples from their first production run. Since then, the product has taken on a more refined look, thanks to the use of a slim 16 ounce PET bottle, and we’ve had a chance to sample all four flavors of the lineup.…
BLU Energy Drink is a line of energy drinks that comes in several flavors. Designed with the objective of being “the best product, with the best taste at the best price,” BLU Energy unfortunately needs a lot of work to live up to this.…
Blink Energy Water is a sugar free non-carbonated beverage that was designed to have the benefits of an energy drink (including 150mg of caffeine), but without the color, bubbles, and “guilt.” While the concept of Blink feels like one that could have a place in the market, the execution of the product is still in need of refinement.…
Kill Cliff is a sports recovery drink that was created by a former US Navy Seal and features a patent pending formula. Their goal was to create a low calorie recovery aid that could be consumed on a daily basis while delivering key nutraceutical ingredients to help improve athletic performance and speed recovery.…
Bulletproof Energy is an energy drink brand that is relying heavily on cause marketing to be its point of differentiation. We say that because the look of the can is very much your stereotypical aggressive looking design with an equally aggressive sounding name. That said, it ultimately comes down to whether the cause (support for wounded troops) and the unique flavor can carry this brand.…
