Parsippany, N.J., September 8, 2025 – Coyne Public Relations, one of the nation’s premier independent PR agencies, today released its inaugural 2025 Food & Beverage Trends Report, “The Recipe for Relevance: How to Capture Attention (Before it Scrolls Away),” offering a high-level look at how brands can break through in today’s fast-moving, content-saturated world. The report highlights key behaviors and communications strategies that food and beverage companies need to succeed with millennial and Gen Z audiences.
From TikTok-driven food discovery to AI-powered meal planning tools, the report illustrates how younger audiences are transforming the way food and beverage brands are discovered, engaged with, and purchased. These shifts underscore the need for a multi-platform, authenticity-driven approach.
“Brands are navigating a fast-moving, nonlinear consumer journey,” said Tim Schramm, Executive Vice President, Coyne Public Relations. “This report is designed to give all food and beverage marketers a roadmap for showing up meaningfully in the moments that matter, turning fleeting attention into lasting loyalty.”
Key findings from the report include:
· 84% of Gen Z have tried a recipe or trend from social media, proving the power of viral content.
· 61% of U.S. consumers have used AI-powered tools for meal planning, recipe suggestions, or grocery shopping.
· 90% of millennials, and a growing majority of Gen Z, say brand authenticity is a deciding factor in purchase decisions.
About Coyne PR
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 135 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with more than 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service.
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